Amazon Advertising remains Social Networks a relative unknown, but it is gradually becoming one of the most interesting options for selling products online through PPC. Even if you already have experience with other pay-per-click advertising systems , such as Google Ads, it is normal to have doubts about which is the most appropriate strategy to…
campaigns to work, the first Online Marketing essential step is to understand the habits of the audience we are targeting. It is of little use to have a perfect creative concept and execution if the channel we have chosen does not reach our audience. One of the factors that most determines users’ consumption habits is…
If you think inbound Inbound Marketing marketing and paid advertising are incompatible strategies, you’re missing out on a ton of opportunities to grow your brand. We usually associate Social Ads and Google Ads with outbound strategies, but this doesn’t have to be the case. If we use paid online advertising intelligently, it can add a…
Digital advertising is becoming Online Advertising increasingly important in the sector, and already represents 35% of investment in traditional mia. But for its importance to continue to grow, it is essential that marketers gain the trust of users by offering them a positive experience . According to the report The perception of advertising on TV…
Advertising on LinkIn is Social Networks a very interesting option for B2B companies looking to promote themselves on this network. But if this is your case, you will be interest to know that you now have a free option that allows you to give visibility to your professional events and maximize their impact: LinkIn Events…
The world has chang a lot Online Marketing since the term “B2B” was coin in the 1990s, and marketers ne to adapt to all of these changes. At the time, the term B2B was very useful to describe companies that sell products or services to other companies, and to distinguish them from those that go…
The inbound marketing Inbound Marketing methodology is applicable to all types of companies… and not only to companies, but also to non-profit entities . In recent years, the social marketing sector (dedicated to promoting NGOs) has experienced great growth. Great news for everyone! And here’s another one: you don’t need to have big budgets to…
Advertising on Instagram has Social Networks managed to convince many advertisers, as it offers a lot of options to reach the audience you are looking for. But along with these options, we also have a great complexity of formats, which sometimes makes it unclear what is best for us. To help you out, in this…
The world of advertising is Digital Advertising constantly evolving, not only in terms of the way of working, but also in the very structure of marketing agencies . The best jobs are those that arise from a good fit between agency and client, and for that, the first thing the advertiser must ask themselves is…
obile apps are already part of Mobile Advertising our daily lives. According to the recent report released by Ditrendia, in 2018, Spaniards spent 60% of the time they spent on their smartphones using their apps. This represents an average of 3 hours a day and forecasts tell us that this will continue to grow in…
Generating engagement with Online Marketing younger generations can be a challenge for marketers. Generation Z and millennials are no longer interested in conventional advertising, and shy away from brands they don’t perceive as authentic. On the other hand, these users are very active on social media and are willing to buy through them, which represents…
Optimizing your production process Optimize production can have a significant impact on strengthening your competitive position, as it directly improves the efficiency, cost structure and quality of your products or services. Also read: How to use competitive research to conquer the market An optimized production process often leads to lower production costs. Reasons for this…