Online Advertising & Digital Advertising Current advertising landscape: pros and cons for each company

The world of advertising is Digital Advertising constantly evolving, not only in terms of the way of working, but also in the very structure of marketing agencies .

The best jobs are those that arise from a good fit between agency and client, and for that, the first thing the advertiser must ask themselves is what type of agency they are looking for . So let’s take a look at the current trends in advertising today and the types of agencies that exist.

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Current panorama of the advertising world: pros and cons of each company

Trends in agency positioning in 2019-2020
Today, there are three austria phone number list realities in the advertising market that should be taken into account to understand where the future of advertising is head :

Agency pitches are not very differentiat

In the end, it seems that all companies are betting on very similar values ​​and sales arguments and it is difficult to adopt a positioning that is differentiating.
The trend towards specialisation . 360-degree service agencies are falling behind because they are unable to gain the trust of their clients. Advertisers want the best specialist for each aspect of their campaign and there is a tendency to think that not everyone can do everything. The risk is that this will lead to losing the overall vision of the campaign and the company’s objectives.

The difficulty in drawing a

clear map of the sector . A few years ago, it was easy to know how to update website content: quick and furious tips what could be ask of each agency. But now the structures are changing and we are experiencing a reinvention of roles. There is a fusion of disciplines that makes it no longer so clear who to entrust with a mia strategy, who with a creative offline by lists campaign and who with a digital campaign. We have public relations agencies creating synergies with creative agencies, consultancies that offer mia plans among their services and a long etcetera.