Inbound Marketing How to advertise in non-profit companies
The inbound marketing Inbound Marketing methodology is applicable to all types of companies… and not only to companies, but also to non-profit entities .
In recent years, the social marketing sector (dedicated to promoting NGOs) has experienced great growth. Great news for everyone! And here’s another one: you don’t need to have big budgets to promote an NGO or charitable cause through inbound marketing.
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How to advertise in non-profit companies
Inbound marketing and social marketing
The inbound marketing methodology is very appropriate for NGOs, since what we are looking for is to attract people who are already interested in a specific topic or cause. The difference with commercial marketing is that instead of closing a sale, what we are looking for is for the user to collaborate with the organization.
Inbound marketing offers many advantages for organizations that do not have a large budget:
Reduced costs . Of course, all marketing requires time and resources from the organization. But in inbound marketing we are not paying to occupy space through ads, so the costs are lower.
Better positioning . By focusing on organic and content-based marketing, we will help the organization’s website climb positions in Google.
More traffic. Thanks to this positioning and the creation of quality content, we will get users to go to the brand organically.
5 tips for marketing NGOs on a small budget
Apply for a Google Ads Grant . Google Ads offers in-kind funding to nonprofit organizations through its Google Ads Grants program . If you meet the program requirements, you can receive up to $10,000 per month in Google ads. A fantastic resource to increase the visibility of your organization.
Create organic content . Content marketing is a long-term investment, where you are generating more and more traffic and more materials so that azerbaijan phone number list interested people can share your cause.
Encourage users to share content about your organization . One of the benefits of marketing for NGOs is that users are always more willing to share for a good cause. You can take advantage of this by launching contests and campaigns based on hashtags that encourage users to participate by uploading their own images.
Take advantage of the virality of World Days . These types of dates generate a lot of visibility on social networks, so they are an excellent opportunity to spread your organization’s message.
Tell positive stories . Social ai seo: the future of web positioning starts here marketing relies heavily on empathy and emotions. But it has been proven that campaigns based on positive emotions (such as “together we can”, stories of overcoming, tragic beginnings with a happy ending…) are more successful in obtaining funding than more dramatic ones. It is also clear that we identify cz lists more when we are told a story with a protagonist, a beginning and an end, so take advantage of these resources in your communication to reach even further.