Social Networks & Social Ads Facebook What are Instagram’s advertising formats?

Advertising on Instagram has Social Networks managed to convince many advertisers, as it offers a lot of options to reach the audience you are looking for. But along with these options, we also have a great complexity of formats, which sometimes makes it unclear what is best for us. To help you out, in this article you can see what the advertising formats are and their characteristics. Let’s go!

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What are Instagram’s advertising formats?

Advertising formats on Instagram: ads in Stories

Instagram Stories are a worldwide phenomenon, with 500 million daily users ( Instagram internal data as of January 2019). Stories ads are vertical in format and can include both images and videos. Here are Instagram’s recommendations to get the most out of them:

Keep speed in mind : Stories are consumed very quickly, so you’ll need to be on your toes to keep your audience’s attention.
Use sound : Stories with custom gpts for content writing – a practical guide voices or music get better results.
Experiment with stickers : Stickers look natural and are a great way to grab attention, but they can also feel disjointed, so use them carefully.
Experiment with text overlays to highlight your key message.
Include your brand at the by lists beginning of the content.
Keep your goal in mind : If it’s a brand goal, focus your ad on people. If it’s a conversion goal, focus it on products.
Test your call to action .

Advertising formats on Instagram: ads in the feed

Here we can choose between 4 main formats:

Image ads : the simplest format, as static images are the basis of communication on Instagram. You can launch ads with square or horizontal images. Instagram recommends making sure that the images represent your brand, using images that convey a concept, and taking care of the design.