Inbound Marketing Social Networks & Social Ads 2 practical cases of Social Ads and Google Ads in inbound marketing
If you think inbound Inbound Marketing marketing and paid advertising are incompatible strategies, you’re missing out on a ton of opportunities to grow your brand.
We usually associate Social Ads and Google Ads with outbound strategies, but this doesn’t have to be the case. If we use paid online advertising intelligently, it can add a lot to our inbound campaigns without altering their essence. So if you want to know in detail how this combination works through 2 real case studies from our agency, keep reading!
Do you want to learn more about SEM and Google Ads? Click here and download the most complete manual on how to successfully run advertising campaigns on Google (updat ition for 2024).
2 practical cases of Social Ads and Google Ads in inbound marketing
Social Ads and Google Ads, an accelerator for your inbound marketing
Inbound marketing is a methodology bas on attracting customers with valuable, useful and relevant content at each stage of the customer journey, which consists of 4 distinct phases:
Attract users interest in your brand or products. We will usually have carri out a prior study of our buyer persona , that is, the type of user we are interest in attracting.
Converting interest users into leads or sales opportunities, using the different techniques propos by this methodology. Normally, this phase is bahrain phone numbers list articulat around a value proposition that is relevant to our buyer persona.
Close the process, converting leads into real clients through automation techniques such as lead scoring and lead nurturing .
Delight customers with an excellent experience, to build loyalty and turn them into brand ambassadors.
As you can see, this methodology is not associat with any specific tool, but can use a variety of resources in different phases of the process. And among them are Google Ads and Social Ads.
Within an inbound marketing process
paid ads focus on offering valuable content , for example, directing the user to a video of interest or to a landing custom gpts for content writing – a practical guide page where they can download content that interests them. Among its possible strategic uses, we can find the following:
Boost your content marketing strategy by driving target traffic to articles, videos, infographics, etc. Creating quality content takes a huge investment of time and effort, so it makes sense to make sure it reaches cz lists as far and wide as possible. And here, paid ads can help us quickly spread this content to the audiences we are most interest in.