A good inbound marketing Inbound Marketing plan must always take into account that not all leads are the same , and therefore we should not treat them in the same way. In order to prioritize leads effectively, we use lead scoring strategies . And of course, HubSpot , the leading inbound marketing tool, had to…
video marketing is no longer Video Marketing just important for brands, it is essential. YouTube is one of the most important websites on the planet and the second most popular search engine (second only to Google). In addition, video is an incredible tool to communicate and connect with your audience. But for your foray into…
Do I ne an SEO consultant ? How can I find one and how can they help me? Let’s clear up all your doubts about this profession. If you are involv in the world of online marketing , you are probably aware of the importance of SEO. But it is such a complex discipline that…
market: Streaming Ad Podcasting Spotify Insertion , a technology that allows dynamic ads to be add to episodes and consequently offer better and more accurate metrics to advertisers. Do you want to know the 128 digital marketing trends and prictions that will change the landscape of our sector in 2024 ? Click here and download…
Whatever the size of Video Marketing your business, video marketing has a lot to offer. Videos companies are the kings of content marketing and can help you reach much further with your brand. But for video marketing to be worthwhile, it has to go hand in hand with a well-planned strategy. So in this…
Second-hand e-commerce (also call Digital Marketing re-commerce) is a trend in digital marketing , especially in the world of fashion. Today’s consumers are concern about sustainability and economy, but still want to look their best in the latest trends. That’s why more and more people are choosing to buy second-hand items. If you want to…
SEO is one of the pillars Organic positioning of all digital marketing, and even more so if we are using an inbound methodology. If you know the secrets of organic positioning , you can ensure a source of quality and low-cost visits to your website for a long, long time. Ready? Well, let’s see how…
The fact that we now have a simple template with the three crucial components of a marketing growth loop also means that we can start looking for existing working growth loops. There are a lot of them, without us knowing this. A bit like with Alexander Osterwalder’s business model. Without his canvas, we would not…