Online Advertising & Digital Advertising Web Design & UX 4 recommendations to improve the user experience with digital advertising

Digital advertising is becoming Online Advertising increasingly important in the sector, and already represents 35% of investment in traditional mia. But for its importance to continue to grow, it is essential that marketers gain the trust of users by offering them a positive experience .

According to the report

The perception of advertising on TV and the Internet , 34% of Internet users have install an ad blocker. 80% do so because of the excess of advertising and 70% because it is a nuisance and interrupts their browsing.

Given this situation, marketers have the responsibility to create advertising that improves the user experience and does not generate rejection. To start moving forward on that path, I would like to share the main recommendations of the Advertising Industry Commission’s Guide to improve the user experience with digital advertising , focusing on the different actors that make up the digital advertising ecosystem. The future is in our hands!

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4 recommendations to improve the user experience with digital advertising

Recommendations for advertisers

Define the objectives of each campaign in advance , avoiding combining multiple objectives ai-generat content: unveiling the future and changing them once the strategy has been confirm. In this way, the formats to be us can be foreseen in advance.
Avoid ads that have intrusive formats , whether due to their location, the interaction cz lists requir, incorporating sound or other factors, as well as those that prevent the user from accessing the content or navigation.