Online Marketing & Digital Marketing From B2B to B4B: generating value for companies
The world has chang a lot Online Marketing since the term “B2B” was coin in the 1990s, and marketers ne to adapt to all of these changes. At the time, the term B2B was very useful to describe companies that sell products or services to other companies, and to distinguish them from those that go directly to the consumer. But the relationship between the two parties has chang, and now expectations go far beyond one-way sales. If you want to know what B4B is all about and how to take your marketing to the next level, keep reading!
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From B2B to B4B generating value in companies
The transition from B2B to B4B
As you probably already know, the term B2B stands for “business to business” . This concept became popular in the late 90s and was us to explain the commercial relationship between two companies. Over time, it became so popular that it start to be us for any aspect of the relationship between companies: B2B sales, B2B marketing, B2B buyer, B2B marketplace… Even more complex derivatives of this term became popular, such as B2B2C or even B2B2G (here the “G” stands for “government”).
However, over the years, a problem has emerg: the preposition “to” has fallen short in describing the relationship between companies. “To” refers to a one-way transaction, where one company offers products and services to another bas on its own business objectives and the buying party doesn’t have much say.
In the digital age, it makes sense to start rethinking this model. The most successful companies in recent years, such as Uber, AirBnB, Etsy or KickStarter, create value through a different paradigm, bas on azerbaijan consumer mobile number list networks, collaboration, community, social purpose and openness. Instead of offering services and products TO their buyers, they focus on offering products and services TO respond to their nes. And this is how B4B or “business for business” emerges .
Seemingly insignificant change
from “to” to “for” actually hides a change in the way a company approaches its “why.” B2B conceiv of buyers as passive entities; in B4B, on the other hand, companies operate within a community and seek to contribute to the ecosystem, with a vocation of service to their customers. In short, the B4B model is more empathetic, more intentional and closer to the customer.
The ultimate test: are you a B2B or B4B company?
At this point, you might be wondering where your company stands and what you can do to definitively evolve to a B4B model . This test by Mag Rajasekaran can help you find out, so I recommend you take some time to reflect on these questions.
1) Why are you in this business?
What is the real reason your serp analyzer: increase your page rank easily! company exists?
All companies are different, from SMEs to large multinationals. But in the era of B2B, the cz lists vast majority of them had in common that they were creat to bring profit to their creators. They were bas on an “inside-out” model.