More than just some speakers
Earlier I wrote here on Frankwatching some speakers about working on an event experience, which ensures that your event really […]
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marketing strategies
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How do you ensure that your event is Generation Z-proof?
We now have more Zoomers than Generation Z-proof Boomers. Generation Z has dethroned the millennials and continues to grow strongly
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Ways to Use Your Buyer Persona with ChatGPT
You can include the information in Persona with ChatGPT your prompt, add it to your custom instructions , or, if
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How to Create a Vibrant Buyer Persona with ChatGPT
Buyer personas outdated? Not for Persona with ChatGPT me. It helps a lot to have a clear picture of who
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Burgundian approach to inclusive marketing
Marketing is different in each country. There inclusive marketing will be a ‘NIMA’ everywhere that promotes 4 P’s, 7 V’s,
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3 Tips to Make Customer Feedback Work for You
So, what do you do as a marketer? You offer 3 Tips to Make Customer alternative Customer Feedback Work and
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Optimize your email campaigns with one simple question to your customer
Do you ever ask your customers email campaigns what they think of your company’s emails? You’d be surprised how little
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Culinary marketing: Gault&Millau as that other ‘star’
French chef Paul Bocuse once Culinary marketing said: “Michelin is the only guide that counts.” But that was probably before
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Combining data with a story
Thirdly, I speak with Heather Combining data McDaniel , who specializes in data storytelling. Data storytelling combines data with a
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How successful SaaS companies use AI for B2B marketing themselves
AI is set to transform marketing, or marketing themselves so it says. But what progress are successful scale-ups making to
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How do I then select valuable CEPs for my marketing strategy?
Credibility: focus on the CEPs that marketing strategy are in line with your brand image . A sneaker brand that
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Which metrics underlie mental market share?
Mental Penetration (MPen). Mental mental market share penetration is the percentage (%) of category buyers who associate your brand with