Earlier I wrote here on Frankwatching some speakers about working on an event experience, which ensures that your event really sticks with the audience. That people walk out with a smile on their face, talk about it to colleagues and family for weeks afterwards and preferably buy a ticket for next year right away. The…
We now have more Zoomers than Generation Z-proof Boomers. Generation Z has dethroned the millennials and continues to grow strongly in terms of population. They have grown up in a completely different world than the previous generations. And this has an effect on how they think, work and make decisions. That also has a big…
You can include the information in Persona with ChatGPT your prompt, add it to your custom instructions , or, if you have a paid subscription, you can build a custom GPT . Also read: ChatGPT vs. Claude: who follows your instructions best? 1. Provide your buyer persona information in your prompt Let’s start with the…
Buyer personas outdated? Not for Persona with ChatGPT me. It helps a lot to have a clear picture of who you are creating content for when creating it. What I do find outdated are the static A4 sheets that are reviewed once a year. Fortunately, AI offers a solution here. In this article I explain…
Marketing is different in each country. There inclusive marketing will be a ‘NIMA’ everywhere that promotes 4 P’s, 7 V’s, AIDA and SMART, but the details are still fill in by the market structure, the mia landscape, the legislation, the competitive position. But most important of all is the culture . What is the culture…
So, what do you do as a marketer? You offer 3 Tips to Make Customer alternative Customer Feedback Work and low-threshold opportunity to share their feedback. Namely by that one feedback question and a few simple answer options. ‘What do you think of this email?’. The feedback is now pouring in. But how do you,…
Do you ever ask your customers email campaigns what they think of your company’s emails? You’d be surprised how little attention is paid to customer opinions. And yet customer feedback is the secret weapon of a successful email campaign. Not convinced yet? Then definitely read this article. A recent study showed that by 2024 there…
French chef Paul Bocuse once Culinary marketing said: “Michelin is the only guide that counts.” But that was probably before there were other guides, or because he was – and is – seen as an untouchable saint by that guide. There are other, more real marketing standards in culinary marketing. For example, Gault&Millau. Gault&Millau (G&M)…
Thirdly, I speak with Heather Combining data McDaniel , who specializes in data storytelling. Data storytelling combines data with a story and visualizations to convey insights clearly and engagingly. This involves more than just showing numbers. By adding a narrative, the data becomes more understandable and relevant. A great example of data , which compares…
AI is set to transform marketing, or marketing themselves so it says. But what progress are successful scale-ups making to develop personaliz relationships at scale and at a limit cost? Can they automate tasks and gain deep customer insights through prictive analytics, resulting in higher efficiency and conversion rates? And create high-quality content without missing…
Credibility: focus on the CEPs that marketing strategy are in line with your brand image . A sneaker brand that is mainly associated with sporty (for example: Asics) should not focus on the CEP ‘ A sneaker to wear when going out to a club and/or party’ . Competition: If the CEP is highly competitive,…
Mental Penetration (MPen). Mental mental market share penetration is the percentage (%) of category buyers who associate your brand with at least one CEP. A brand with MPen has a presence in the category buyer’s memory. This presence is no guarantee for good retrieval , but it is a good starting point. Network Size (NS)….