Do you ever ask your customers email campaigns what they think of your company’s emails? You’d be surprised how little attention is paid to customer opinions. And yet customer feedback is the secret weapon of a successful email campaign. Not convinced yet? Then definitely read this article.
A recent study showed that by 2024 there will be almost 4.5 billion email users worldwide. And that 99% of these email users also check their inbox daily. With professionals doing this up to 15 times a day.
The Most Forgotten Email Statistic
Enough reason to use e-mail as a marketing channel and to keep an eye on the results. When talking about the results of an e-mail campaign, you hear marketers talk about deliverability , opens , clicks and the percentage of recipients that unsubscribe.
These are is performing. And certainly list of argentina consumer email important to discover where opportunities lie for improvement. And yet, an important statistic is missing. Namely that of customer feedback.
And I’m not talking about the Net Promoter Score (NPS). No, I’m really talking about how your customer evaluates your emails.
You know it: the thumbs, smileys or stars mastering ai seo strategy: drive traffic and dominate rankings at the bottom of the footer of an email. With a question like ‘What do you think of this email?’. Sounds simple, such a question. And it is. But the insights you get from the answers to this question are very valuable and still too often unused.
Collect customer feedback via email.
Your customers have an opinion, but they don’t share it
Imagine a customer is dissatisfied anhui mobile phone number list with an email. For example, your customer finds the email unclear, incorrect or inappropriate. This is the kind of feedback you want to collect as a marketer. Because based on that, you are able to improve your emails and align them with your customer expectations. They are happy, you are happy.