How to Turn the Right Knobs in Your Marketing Strategy
Let’s say Asics is launching a new Marketing Strategy marketing campaign and you’re ask what creative approach the brand can […]
Digital Marketing
marketing strategies
Digital Marketing
Bubble trouble’ with new soft drink packaging from Lidl
Every brand wants it: to be distinctive. Whether drink packaging it is a catchy logo, eye-catching packaging or a strong
Digital Marketing
What about your labor marketing?
I don’t really believe in employer labor marketing branding, I think the brand should stand for something (see also point
Digital Marketing
Tap into the goldmine of 236,000
Despite the fact that the ageing goldmine of 236000 population goldmine of 236000 is often seen as a threat, research
Digital Marketing
What value should your organization deliver
Focus on the needs of both current organization deliver and future employees. Adapt work at individual, team and group level.
Digital Marketing
Nurture your employees: 8 strategies to tackle the labor shortage
Labor shortages are now the ‘new normal’, but employees are a crucial part of your marketing strategy. They ensure customer
Digital Marketing
Optimize production process
Optimizing your production process Optimize production can have a significant impact on strengthening your competitive position, as it directly improves
Digital Marketing
Strengthen your competitive position?
There is competition in almost every sector, and that is a good thing. Healthy competition is beneficial for both consumers
Digital Marketing
More conscious conferencing
Sustainability is often already standard conscious conferencing in the ‘toolkit’ of event organizers. But in the area of DEI; diversity,
Digital Marketing
Giving attention to the neglected child again
What a fun and nice way it was to get neglect child again in touch with each other virtually: Wonder.me.
Digital Marketing
Back to the marketing drawing board
AI has suddenly opened up countless marketing drawing board cool new opportunities for marketing professionals. I don’t know a single
Digital Marketing
5 event trends in 2025: conscious conferencing
Big challenges, cool new opportunities. The conscious conferencing event sector was in full swing last year. And I expect it