How successful SaaS companies use AI for B2B marketing themselves

AI is set to transform marketing, or marketing themselves so it says. But what progress are successful scale-ups making to develop personaliz relationships at scale and at a limit cost? Can they automate tasks and gain deep customer insights through prictive analytics, resulting in higher efficiency and conversion rates? And create high-quality content without missing the mark?

In the run-up to the SaaS scale-up event B2Brocks I ask a number of speakers about AI. I am curious how they apply AI and what their experiences are in practice.

From content plans to translations

First up, I’m speaking to Julia Goelles , VP antigua and barbuda email list 19714 contact leads Marketing at Parloa. Parloa is a leading Conversational AI SaaS platform that empowers businesses to have better conversations with customers.

In such a company, it will come as no surprise that all team members – from the content team to field marketing and performance marketers – are using AI to support content creation. For this, as in many companies, ChatGPT and Open AI are us. This starts with generating ideas for content plans to optimizing texts or checking translations with the help of AI.

Big impact on content

At Parloa, the IT team is deploy to , by ensuring automat content creation – unleash the power of ai it is not us to train data. While it may seem obvious, Julia sees content as one of the areas where AI has a big impact in marketing: after all, content fuels every marketing function and project.

While ChatGPT and OpenAI anhui mobile phone number list are us for textual content, ElevenLabs and RaskAI are being test for video translation and subtitle creation. Julia points out: “We have also explor the dubbing capabilities of these tools. There is still a lot of manual work involv, but I am sure that in just a few months these features will improve significantly and make life much easier for marketers.”

To make marketing workshops and campaign planning meetings more efficient, Miro is a handy AI-bas tool that allows you to cluster everyone’s input and organize team members’ thoughts into actionable categories. “This has proven to be incribly useful,” says Julia.