Which metrics underlie mental market share?
Mental Penetration (MPen). Mental mental market share penetration is the percentage (%) of category buyers who associate your brand with at least one CEP. A brand with MPen has a presence in the category buyer’s memory. This presence is no guarantee for good retrieval , but it is a good starting point.
Network Size (NS). The Network Size (NS) is the average number of CEPs link to your brand (measur among people who know your brand). The NS indicates the width of your brand’s CEP network. In other words, are you succeing with your marketing activities to build broader and fresher networks.
The qualitative 5W pilot
Share of Mind (SOM). The SOM antarctica email list 5644 contact leads is the share of CEP links to the brand, relative to CEP links to competitors, measur among those with MPs. If the competition succes in encroaching on your mind market share with their marketing activities, this will be reflect first in the SOM.
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Your marketing at a strategic level
The MMS has 3 underlying metrics:
In addition to monitoring your brand serp analyzer: increase your page rank easily! growth, you can also use the data to deploy your marketing at a strategic level as effectively as possible. We have also mapp out how each brand loads on the specific CEPs. Now the question remains: which CEPs are interesting for my brand to focus on in the coming period? The CEPs in anhui mobile phone number list this study originate from the qualitative 5W pilot precing the main study. A 5W pilot consists of several questions about potential usage moments (e.g. ‘Why do you wear sneakers?’, ‘Where do you wear sneakers?’) of the category, measur among category buyers.
CEPs are pre-brands and are form before people think about brands, CEPs come from the lives people lead, and from the internal and external influences on the thoughts about buying and using the category. CEPs have the following characteristics.