Combining data with a story

Thirdly, I speak with Heather Combining data McDaniel , who specializes in data storytelling. Data storytelling combines data with a story and visualizations to convey insights clearly and engagingly. This involves more than just showing numbers. By adding a narrative, the data becomes more understandable and relevant.

A great example of data  , which compares the lives of Bill and Melinda with the life of a girl born in the Sahel.

You might expect data storytellers to be wildly enthusiastic about AI. But at the start of the conversation, Heather immediately shares her reservations about the possibilities of AI. It is an important new technology, but it is not going to change the essence of marketing overnight. “In that respect, we are in the hype phase , as we saw earlier in the late 90s with the rise of the Internet.”

Recording stories remains human work

I ask Heather how AI can help with . “With list of antigua and barbuda consumer email data storytelling, you naturally deal with a lot of data. AI can be very practical and helpful in that, for example in interpreting data, cleaning data and making predictive analyses. But you have to be very careful with AI when adding the narrative.”

Capturing the personal stories behind the data that fit your audience remains human work. Because although AI can help compare characteristics and features of a large sample of profiles, in-depth interviews give you much more context and the personal story. And that is essential for creating the story that fits the narrative.

Points of attention

Once you have recorded the narrative ai copywriting techniques: the secret to captivating and engaging content  and personal stories, you anhui mobile phone number list can use AI to see how you can enrich this with data. After all, you can have AI search the data from a certain angle.

In the various conversations, the central finding is that AI is complementary, not a replacement for certain marketing functions. Marketing must first have a clear goal and then see how AI fits into that specific goal.