Linear, on-demand, online or streaming
Linear television viewing has a stable online or streaming picture. On-demand viewing takes up the largest share of the viewing pie for all age groups, followed by viewing online video content, with the youngest group (15-21 years) spending the most viewing time in this way.
In terms of streaming services, Netflix remains the largest (despite the percentage in use decreasing compared to last year), followed by Videoland and Disney+. On average, young people have 4.3 paid or unpaid streaming services, with the 22-28 age group using the most streaming services (4.6). For the youngest and oldest group of young people, the average is 4.1.
5 hours of screen time, with Facebook as the big loser
The figures on social media use have been stable for quite some time. What other studies also show (for example the ‘ What’s Happening Online’-research list of belarus consumer email and the National Social Media Research of Newcom ), WhatsApp remains the most used social medium, followed by Instagram.
Facebook was already overtaken by Snapchat in the 2023 Youth Survey, and in the current measurement Snapchat only continues to rise and Facebook to fall. TikTok also continues to increase in use, especially by the younger group. This also applies remarkably enough to LinkedIn, which increases from 21% to 28% among 15 to 21 year olds.
Then the screen time: this comes down the ultimate checklist for website content and optimization to an average of 5 hours per day, whereby the younger the person, the higher the screen time. 15 to 18 year olds have an average screen time of 5.4 hours, 22 to 28 year olds an average of 5.1 hours and 29 to 35 year olds around 4.5 hours.
The younger the person, the higher the screen time.
Also read: Struggling to understand Gen Z? Here’s how to speak their language
Most of this screen time is spent on anhui mobile phone number list social media, which does not always have positive effects. About 30% of young people indicate that they sometimes feel insecure, depressed or sad after using social media. This percentage is just as high as in the previous two studies. It remains stable, but is high enough that we could be concerned about it.