The most striking figures on media use

The annual youth survey (conduct by striking figures Miahuis, Wayne Parker Kent and Miatest) has been publish again. It gives us the most recent figures on the behaviour of young people (15-35 years). Of course, it is interesting for us to see how they use mia, but the survey also touches on other topics. Think of norms and values, daily life, sustainability and how they view brands. I will take you along the most striking insights from this youth survey of 2024.

About the 2024 youth survey

In previous itions of the study, a distinction was made between generations. Since last year, this has been done on the basis of age.

This year’s survey also belarus email list 135858 contact leads broke down the results by age:

News consumption via social mia
There is already a big difference in the way young people consume news. For 15 to 21 year olds and 22 to 28 year olds, social mia is the biggest source of news, for the older group (29-35) it is the online/digital newspaper.

It is striking that TV is increasing slightly mastering ai seo strategy: drive traffic and dominate rankings in the youngest group: from 7% to 10%. The popularity of the digital newspaper is decreasing among 22 to 28 year olds and 29 to 35 year olds, a trend that has been visible since 2019. Young people prefer not to pay for news provision; only 12% have a paid subscription to a paper newspaper and 18% to a digital newspaper.

Young people prefer not to pay for news services.

Still an average of more than three hours of television per day
Young people spend an average of anhui mobile phone number list more than. Three hours a day in front of the television. It should be not that when presenting these figures, no mention is made of the device on which they are watching and that this figure includes all forms of viewing: linear television viewing, catch-up viewing, on-demand / via streaming services and watching online video content.