Less intrusive advertising means less irritation

The 2024 youth survey also intrusive advertising asked about young people’s attitudes towards advertising. This showed, as in previous youth surveys, that the less intrusive forms of advertising cause the least irritation. These are usually the more traditional forms of advertising, as opposed to the new online forms of advertising.

For example, young people have a less negative attitude towards advertisements in newspapers, magazines, outdoor advertising, cinema advertising and radio advertising, compared to their attitude towards advertisements on social media and online advertising on laptops and smartphones.

In the 2024 youth survey

Habituation does seem to occur: young belgium email list 2.8 million contact leads people are less negative about new, online forms of advertising than they did in previous years. Where irritation towards branded content increased in recent years, that figure now remains stable and it appears that young people find branded content slightly more credible than last year. However, branded content must be relevant and the brand must match the subject of the article.

Is influencer marketing still effective?

Sponsored posts by influencers are no longer new and are an indispensable part of the media mix. But does it work? To find out, the researchers looked at how many young people bought something based on a sponsored post by an influencer.

This shows that young women ai seo: the future of web positioning starts here in particular often buy something and that this number has increased considerably compared to the previous measurement. This increase also applies to young people aged 15-21 and men aged 22-28. It is important with this form of advertising that the product or service is actually anhui mobile phone number list used by the influencer who is promoting it. And that the influencer fits in well with the type of product or service that is offered.

Young people are not very  more than half of young people find this form of advertising irritating and a large proportion of young people find it difficult to estimate to what extent a post from an influencer is sponsored.