Nurture your employees: 8 strategies to tackle the labor shortage

Labor shortages are now the ‘new normal’, but employees are a crucial part of your marketing strategy. They ensure customer relations, value creation, quality, fun and more. In this article I share 8 strategies to recruit, retain and reduce absenteeism.

In a series of articles I will discuss the five biggest marketing challenges that SME entrepreneurs in the service sector face. Today I will start with the first challenge: labor market shortages.

Recently, at a relationship event

I spoke to an entrepreneur with an administration office. Their company has sufficient opportunities to grow, both in terms of customers and andorra email list 24290 contact leads employees. But they still do not succeed in attracting enough new employees. They recently started a LinkedIn campaign. The result? There are reactions, but no new employment contracts.

How come? According to the entrepreneur, candidates have a choice of ten offers and often go for the larger offices, where a candidate thinks he can learn more.

You probably recognize this challenge, to does ai content rank on google? a greater or lesser extent. Although the UWV predicted at the end of last year that the worst labor shortage is over, figures from CBS show that in the second quarter of 2024 there were 108 vacancies per 100 job seekers. In short, SME entrepreneurs in the service sector will also continue to notice it.

How do you approach it?

Of course, it depends on where you anhui mobile phone number list are as a company and what you have already tried. Below you will find ideas to inspire you. Why? Although you can automate many processes (see also tip 2) by optimizing your business processes (also an important part of marketing), employees remain essential in service industries. They ensure customer relations, value creation, quality, fun and more.