Native Advertising 6 tips for creating engaging headlines in a native advertising campaign

It is not new when we say that, given Native Advertising the current situation of the most traditional formats of online marketing , native advertising (and more specifically, Content Advertising) is position as one of the fastest growing methods to obtain qualifi traffic to your site.

Users are tir of being interrupt and bombard with offers, and now expect a slower process in which the brand offers add value through content. So much so that clicks generat from content are 5 times more likely to result in conversion.

6 tips for creating great titles in Native Advertising

Although it is necessary to develop a complete Content Advertising strategy (which includes everything from the content offer to the graphic line or the sites on which it is display), working on the headlines is crucial to the success of the campaign. And you may wonder why this is so important. In this type of campaign, the headline is usually the first online interaction between users and the brand. The title is, therefore, the first (and perhaps only) opportunity to attract the attention of your target audience.

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Below we give you 6 tips for creating attractive headlines that will attract the traffic you expect to your site:

The best headline is short, simple and direct. The headline must attract the reader’s attention, so we must create a message that is concise and clear enough to make them want to belize consumer mobile number list continue reading. If we go on too long or use wordplay that is too complicat, we can distract the reader and cause the opposite effect.

Don’t mislead the user, but highlight

the benefits. A misleading headline may help you get a good CTR, but if the reader doesn’t find what they expect, this can damage the brand’s reputation. On the other hand, the benefits that the user can get from reading your content are positive.

Number lists get better click-through rates. A list has the advantage of describing in a very concise way what you are going to find and what the length of the content you are clicking on is going to be. As mastering ai seo strategy: drive traffic and dominate rankings an example; the headline “The 10 places you can’t miss if you go to Paris with children” got 75% more CTR than the headline “What to visit in Paris if you go with children” .

Try to use specific words. If cz lists we want the headline to be concise and sufficiently explanatory, we must work on it as much as necessary. Avoid always using the same wordplay and the use of generic words such as “things” .