Google has announced a major update to its search algorithm for April 21, 2015. Websites that are not optimized for mobile devices will be hit hard. They run the risk of losing a lot of mobile rankings and thus valuable traffic via mobile access. But what does this mean for B2B companies and their websites? We’ll show you what’s important B2B marketers and how you can prepare for the update.
Google is constantly changing its search
algorithm to ensure that its users ukraine phone number list are always satisfied with the most relevant search results. There are many small updates that Google does not communicate at all. But there are also very large ones that are also published in advance. Most recently, Hummingbird and Panda 4.0 are worth mentioning. One reason for the regular updates is, of course, the well-known black hat SEO measures, i.e. dirty and unfair optimization methods. The updates put a stop to these. On the other hand, updates are also necessary due to new technologies, devices and changes in user behavior. Google has to accommodate all of these changes, because this is the only way the search engine can maintain its high quality standards.
Google recently announced another significant update
As of April 21, 2015, the discussions at slush about preserving Europe’s tech competitiveness mobile B2B marketers search results (SERPs) will only rank websites that are optimized for mobile devices. This will prevent users from searching on mobile devices and landing on a website that is not designed for their device. But what are mobile-friendly websites?
What makes a mobile-friendly B2B website?
Mobile devices have a small display. Websites should therefore be displayed clearly on the small display. Users should not have to zoom email leads database or scroll horizontally to see the content. Depending on the size of the display, a mobile-friendly website B2B marketers automatically adapts to the device in question and is displayed with good usability. Good usability also includes a short loading time and therefore reduced file sizes. Mobile devices do not primarily support Flash, so this should also be taken into account.