The Russian search engine Yandex tests rankings without taking backlinks into account. A measure that seems to make sense given the increasing use of artificial links. This raises the question: will backlinks even last in the future?
According to a survey of 300 people
Conducted by MOZ in July 2014, 37 percent austria phone number list of companies in the USA spend between $10,000 and $50,000 per month on link building alone. This future in B2B is followed by 23 percent of respondents spending $5,000 to $10,000 per month. That’s $60,000 to $600,000 (!) per year. Furthermore, 73 percent of those surveyed said they would increase their budget in the next 12 months.
These high investments make it clear
How important link building is for many companies. But in reality, the area represents a risky investment. Google says clearly: “The fact that links are bought and sold is nothing new, and we have become very good at identifying such links. If we have the impression that websites are trying to use such links to improve their position in search results, we take measures to prevent this and deter webmasters from doing so.”
According to Google, artificial link building is bad. But there is no mention of its decreasing value as a ranking factor. Links seem to be important for Google, at least for now. This is also the result of a study by Searchmetrics, in which the number of backlinks took third place among the ranking factors in 2014.
How Google could evaluate backlinks in the future
Considering that Google used to base the a partner at andreessen horowitz its evaluation of websites on links, completely devaluing these links seems like a tough move. It is likely that Google is already conducting initial tests in this direction, but the results are unlikely to be promising.
The future of the ranking factor
Backlinks” could therefore be maintained in the coming years. Backlinks are extremely important information for Google when evaluating a page. What email leads database future in B2B is likely to change are the algorithms for detecting real and artificial links. Google has optimized a lot here with Penguin updates in recent years and will probably continue to work on link evaluation in the future.