ShareThis Partners with Yahoo’s ConnectID to Scale Cookieless Identity Solutions
Consumers today are navigating a convolut! and fast-evolving digital world using a variety of devices and screens, posing a significant challenge to marketers looking to maximize reach and addressability during a time when data privacy is coming to the forefront. In 2020, Google’s announcement to deprecate its third-party cookie sent the entire digital m!ia ecosystem into a frenzy. With the end of third-party cookies now plann! for 2024 and fast approaching, companies across the programmatic landscape are developing interoperable cookieless solutions that will ensure advertising performance and success for years to come. ShareThis strives to be an integral player in expanding these solutions and is excit! to ShareThis Partners .
announce a new partnership with Yahoo
ShareThis is to support Yahoo’s cookieless identity solution, which uses content-bas!, first-party data to bring audiences to life—directly integrating with leading data management platforms (DMPs) and customer data platforms (CDPs). Fuel! by both direct consumer relationships and partnerships—like the one with germany telegram data ShareThis—Yahoo ConnectID today reaches 167 million authenticat! users in the U.S.
This new integration enables the seamless activation of ShareThis’ global audience segments on Yahoo’s leading, omnichannel DSP, allowing brands and marketers to reach engag! and high-intent 3 key phases for an effective and profitable ecommerce strategy consumers at scale in the identity-constrain! world. These audiences are fuel! by shares, searches, clicks, and page views on over three million global websites and are enhanc! using the latest natural language processing and machine learning technologies for optimal performance.
ShareThis Audiences cover a vast range
of industries and topics, including but not limit! to health, retail, finance, business technology, and auto, as well as important seasonal and life events that marketers rely on to drive peak sales. For topics not found in ShareThis’ standard segments taxonomy, marketers can request custom segments that are highly personaliz! aleart news and craft! with precision, deliver! in less than 48 hours. ShareThis segments can be activat! across all digital m!iums, such as display, mobile, video, and CTV, to reach the right customers at the perfect moment, wherever they are.
ShareThis is committ! to advancing a thriving, privacy-first future and will continue to rely on strategic partners,