The impact of color on customer behavior

Why did McDonald’s choose r and yellow in their logo, and how do you always recognize Starbucks so well among the offices? In this article customer behavior I analyze the color choices of companies and why they are so important.Choosing the right color for your brand is, and when us well, they can even guide emotions and decisions.

In this article I will take you through the color choices of some big brands. I will show you how they chose their colors and what they want to achieve with them. By taking a look at their strategies, you will gain insight into how you can use color effectively to strengthen your own brand.

McDonald’s

By far the most famous fast food chain – and not just because of the Big Mac and McKroket. When you think of McDonald’s, you probably don’t barbados email list 67672 contact leads first have. The smell of fries or the taste of chicken nuggets in mind. Chances are that the first thing you see is the famous logo in combination with the recognizable yellow/r color palette.McDonald’s logo source: Janson Oliver / Shutterstock

Why r and yellow?

The choice of r and yellow is not a coincidence and is even scientifically well- found . For example, r was chosen because of its stimulating properties. That ai copywriting techniques: the secret to captivating and engaging content are associat. With activity and increasing the heart rate, which can help stimulate your appetite. Yellow is known for its association with anhui mobile phone number list happiness and is the most striking color in daylight. You can recognize the yellow arches from miles away when you are in the car.

In addition, the brain processes colors faster than words or shapes . So before you realize you can see McDonald’s in the distance, the r color has already stimulat your hunger.