3 Reasons Why Green Is a Strong Choice for Starbucks

Recognizability in the city center: have Choice for Starbucks you ever seen a? No. In general, you will find the coffee franchise in the city center, at stations or in shopping centers. Each place where the color of bricks and buildings dominates. And that is why the green color quickly stands out.
Brand Image: This article concludes that Starbucks’ green marketing strategies, including the use of green branding, contribute significantly to positive brand image and increased purchase intentions.
Associations with the color green: besides the association with sustainability and environmental awareness, the color green also has a calming effect and is associated with peace and harmony. This can have a positive effect on the general atmosphere that prevails in Starbucks branches.

Color on websites

I have now covered two large companies with physical branches, but how does this translate to e-commerce companies?

Ball
Before I analyze the use of colors on list of barbados consumer email the website, I will first dive into some background information regarding the blue color of the ball.

Also read: Psychological tricks in marketing: how color use influences purchasing decisions
In 2019, a rebranding took place. An important part of this rebranding was sharpening the color palette and deepening the color blue. Now this may seem like a minimal change, but now that we are further into this article, we know better.

For example, color expert Karine Steculorum states:

On the contrary, it is an extremely why should you use ai writing tools? discover the pros and cons big change.” And Boukje Taphoorn, CMO of bol, argued: “The sphere has certainly been retained, but our visual identity is now more colorful, playful and human.”

How does this colorful and human anhui mobile phone number list visual identity translate to the website? Let me first divide the use of color on websites into the following three important categories:

Base color
Accent colours
Shades of Gray
The base color is the color you think of when you think of the blue of bol or the Starbucks green. This is the most recognizable color. In this, a number of variations are often made of similar shades (5 to 9) that are used throughout the website.