Organic positioning: what is it and what are its advantages?
SEO is one of the pillars Organic positioning of all digital marketing, and even more so if we are using an inbound methodology. If you know the secrets of organic positioning , you can ensure a source of quality and low-cost visits to your website for a long, long time. Ready? Well, let’s see how natural positioning works and how we can improve it.
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How does organic positioning work?
We call organic positioning or natural positioning the place where a website appears among the unpaid search results of Google and other search engines when a user searches for a specific keyword .
It should be noted that although improving organic positioning may have a cost in terms of consulting, tools, hosting and other resources, we cannot pay Google to appear higher in search results. However, we can pay to place an ad in the search engine when users search for a specific keyword… but in that case we would be talking about SEM and not SEO.
Every search for a keyword has thousands or even millions of possible answers in the russia phone number list form of a web page. To decide which ones to display and how to order them, Google follows a three-step process:
How can I improve my organic positioning?
Since Google’s algorithms are not public domain, organic positioning is not an exact science and results can never be predicted with 100% accuracy.
But that doesn’t mean we’re working blindly, as Google
Relevance and quality: On-page SEO
On-page SEO encompasses organic positioning practices that involve improving our own ai seo: the future of web positioning starts here website. These are the main elements that Google spiders take into account to determine the quality and relevance of a page:
The structure of URLs . URLs must be as clean and clear as possible and always contain bz lists the keywords for which we want the website to appear. To do this, it is interesting to carry out a study of the most relevant keywords in our sector.