Let’s say Asics is launching a new Marketing Strategy marketing campaign and you’re ask what creative approach the brand can best use to grow the most. How do you ensure that the marketing efforts translate into actual brand growth? Before we answer that question, let’s first dive into the basics: how do brands actually grow?…
Every brand wants it: to be distinctive. Whether drink packaging it is a catchy logo, eye-catching packaging or a strong brand image – the question always remains: how distinctive are you really? We regularly see situations where the line between inspiration and imitation seems to blur. A recent example of this is Lidl, who with…
I don’t really believe in employer labor marketing branding, I think the brand should stand for something (see also point 1 about the vision), which attracts employees who fit in with it. For me, employees make or break organizations in the service industry. On the other hand, employment marketing/communication is important. Because you want to…
Despite the fact that the ageing goldmine of 236000 population goldmine of 236000 is often seen as a threat, research by ABN AMRO shows that the ageing population offers opportunities. There are 236,000, mainly highly ucat, experienc AOW’ers who would like to continue working on a flexible basis. These experienc professionals can be deploy quickly,…
Focus on the needs of both current organization deliver and future employees. Adapt work at individual, team and group level. This plays into the basic psychological need for autonomy. Conduct research into what your employees find important, for example through desk research, interviews or questionnaires. Below are some findings from Randstad’s Workmonitor 2024 among Dutch…
Labor shortages are now the ‘new normal’, but employees are a crucial part of your marketing strategy. They ensure customer relations, value creation, quality, fun and more. In this article I share 8 strategies to recruit, retain and reduce absenteeism. In a series of articles I will discuss the five biggest marketing challenges that SME…
It is not new when we say that, given Native Advertising the current situation of the most traditional formats of online marketing , native advertising (and more specifically, Content Advertising) is position as one of the fastest growing methods to obtain qualifi traffic to your site. Users are tir of being interrupt and bombard with…
For many marketers, adblockers Online Advertising are the enemies of digital advertising . But in my opinion, this view is nonsense: if we want to convince consumers, we will first have to listen to them and find out what they prefer. So, if we want to create advertising that users want to consume, we have…
Have you included any influencers Marketing Plan in your next marketing plan ? Influencer marketing is a resource that has been used by many brands. Recent years with the aim of getting closer to their audience. But this resource is not always used as much as it should be and, in the worst cases, it…
Amazon Advertising remains Social Networks a relative unknown, but it is gradually becoming one of the most interesting options for selling products online through PPC. Even if you already have experience with other pay-per-click advertising systems , such as Google Ads, it is normal to have doubts about which is the most appropriate strategy to…
campaigns to work, the first Online Marketing essential step is to understand the habits of the audience we are targeting. It is of little use to have a perfect creative concept and execution if the channel we have chosen does not reach our audience. One of the factors that most determines users’ consumption habits is…
If you think inbound Inbound Marketing marketing and paid advertising are incompatible strategies, you’re missing out on a ton of opportunities to grow your brand. We usually associate Social Ads and Google Ads with outbound strategies, but this doesn’t have to be the case. If we use paid online advertising intelligently, it can add a…