Marketing Plan How to use an influencer in your marketing plan? (+ success story)
Have you included any influencers Marketing Plan in your next marketing plan ?
Influencer marketing is a resource that has been used by many brands. Recent years with the aim of getting closer to their audience. But this resource is not always used as much as it should be and, in the worst cases, it can generate indifference or even rejection in the audience we want to reach.
To make sure this doesn’t happen to you, I’ve compiled the tips from Making Science that they give in their presentation ” How to launch the perfect influencer campaign? ” and that you can find published on IAB Spain, including a real success story. Don’t miss them!
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How to use an influencer in your marketing plan
Context: Influencer Marketing
The influencer phenomenon makes sense in a context in which digital marketing seeks to create quality connections with its audience, based on the affinity between brands and people. The result is more honest and closer messages and proposals.
How to use an influencer in your marketing plan
The result is that instead belarus consumer mobile number list of repeating corporate messages, brands tell stories through people close to the audience (influencers), who can build these quality connections.
For influencer marketing to be effective, the challenge is to create witty and relevant content that stands out among the endless amount of content that today’s digital users consume at breakneck speed. You’ll also need to focus on these three key aspects:
Properly measure the ROI
of influencer marketing actions, in order to adequately justify the marketing growth run recipes investment within the company’s marketing plan.
Ensuring authenticity of followers and interactions. One of the most problematic practices within the influencer industry is the purchase of followers, likes cz lists and comments in order to inflate the perceived influence of the user. Naturally, these fake interactions do nothing for the brand and can even damage its reputation.