If there is one metric that obsesses all Online Marketing digital marketing professionals equally, it is undoubtedly the conversion rate. Optimizing this figure allows us to obtain better results with the same traffic and make our ROI go up. But do you know how to achieve it? Sometimes, improving the bulgaria phone number list conversion…
Nowadays, creating an online store marketing strategies is easy… but getting real sales is another story. However, with a little strategy and effort, it is possible to make your e-commerce profitable in a short time. Let’s take a quick look at 10 ways to achieve this. Do you want to know the bosnia and herzegovina…
Let’s face it: marketers make mistakes Web Design too, and one of the most common ones is leaving broken links on our website. But if to err is human, designing an effective and clever 404 error page is divine. If you manage to hit the target, you will make your website visitor smile instead of…
If you work in digital advertising , you’re Online Marketing sure to be interest in learning about the current state of the e-commerce sector in Spain and the trends that are emerging for the future. Well, you’re in luck: IAB Spain has just publish its ” Annual eCommerce Study 2019 “, which explains everything you…
never stops evolving and surprising us, so we Display campaigns have to keep up with the latest developments. And as expected, it has joined one of the latest big trends in SEM: machine learning and Smart Display campaigns . Let’s see how they work! Do you want to learn more about SEM and Google Ads?…
We have data and more data about Online Marketing what people do online, so much that we are only just beginning to understand how to analyse it to extract valuable information from it. And yet, despite having all the information at their fingertips, many brands are showing every day that they are unable to understand…
According to the latest Reuters Online Marketing study. 39% of Spaniards say they have listened to podcasts in the last month. Furthermore, forecasts for the coming years tell us that this content format will grow by 30% annually. For brands, creating branded content on podcasts is profitable and offers the opportunity to get their message…
Let’s say Asics is launching a new Marketing Strategy marketing campaign and you’re ask what creative approach the brand can best use to grow the most. How do you ensure that the marketing efforts translate into actual brand growth? Before we answer that question, let’s first dive into the basics: how do brands actually grow?…
Every brand wants it: to be distinctive. Whether drink packaging it is a catchy logo, eye-catching packaging or a strong brand image – the question always remains: how distinctive are you really? We regularly see situations where the line between inspiration and imitation seems to blur. A recent example of this is Lidl, who with…
I don’t really believe in employer labor marketing branding, I think the brand should stand for something (see also point 1 about the vision), which attracts employees who fit in with it. For me, employees make or break organizations in the service industry. On the other hand, employment marketing/communication is important. Because you want to…
Despite the fact that the ageing goldmine of 236000 population goldmine of 236000 is often seen as a threat, research by ABN AMRO shows that the ageing population offers opportunities. There are 236,000, mainly highly ucat, experienc AOW’ers who would like to continue working on a flexible basis. These experienc professionals can be deploy quickly,…
Focus on the needs of both current organization deliver and future employees. Adapt work at individual, team and group level. This plays into the basic psychological need for autonomy. Conduct research into what your employees find important, for example through desk research, interviews or questionnaires. Below are some findings from Randstad’s Workmonitor 2024 among Dutch…