Today, YouTube is Video Marketing undisputly the most powerful video marketing platform in the world. Not only is it the largest global audiovisual network, but it is also the second largest search engine after Google. The bottom line is that if you want to do video marketing, you ne to have a YouTube content plan…
Big challenges, cool new opportunities. The conscious conferencing event sector was in full swing last year. And I expect it will continue to be in full swing in the coming year. That is why I will dive into all the trends I expect in 2025 in this article. Let’s be honest: forecasting is always an…
Pep Canals , published combined audiences on December 5, 2019 Google Ads has opened the door to a new targeting option with some very interesting possibilities: combined audiences . Thanks to them, you can combine different targeting elements to target your target audience with maximum precision. Let’s see how they work! Do you want to…
If you do video marketing for your brand, you probably already know that having a good YouTube channel is a basic pillar of your online presence. In other articles on this blog we have already talked about how to design a content plan for YouTube or the best tricks to optimize your videos , but…
You still don’t know TikTok ? It’s the Social Networks new social network that is already being us by the most famous influencers and that is awakening passions around the world. If you still don’t know it, you ne to read this article! And if you’ve already heard about it or use it, you have…
The busiest and most Online Sales profitable time of the year for those of us who work in marketing is coming : the Christmas campaign! It’s no secret that consumer spending soars at this time of year. And more and more people are choosing to avoid the queues and hustle and bustle of physical stores…
Google has added a new the speed SEO tool to its repertoire: Search Console speed reports , designed to help webmasters improve their site by optimizing loading times. Site speed is a crucial aspect of SEO, as Google rewards pages that take less time to load with better rankings in its search engine. In addition,…
Podcasts are trending in digital marketing . Little by Digital Marketing little, online radio. Making its way into the daily lives of Internet users and there are already. Many who cannot imagine a week without listening to their favorite program. And of course, brands have taken advantage of this momentum to boost their content marketing…
Facebook advertising now Social Networks has no less than 7 million advertisers . This figure is not so surprising when you consider that 75% of consumers buy products they see advertised on social networks and that around 26% of users who click on a Facebook ad end up buying the product in question. But Facebook…
If you’re doing video The important marketing on YouTube and want to monetize your videos, you’ll need to consider CPM and other metrics that will help you monitor the money you make on YouTube and the performance of your channel. It’s true that some of the metrics are similar to each other, but you need…
digital platforms and consumer Online Advertising habits evolve, advertising has to keep up. This is the case of connect television , a service that is already being us by 57.5% of Spanish Internet users. Order to develop a digital content advertising strategy. That makes sense for our brand. The first thing we ne to consider…
One of the most current Social Networks terms in the world of marketing is Branded Content, a trend that is here to stay, and Branded Content on Instagram has found its perfect medium. It is a new way of doing marketing: generating content that immediately becomes valuable for companies. Through storytelling, in the greatest of…