SaaS Sales Funnel: How to Convert Prospects into Customers?
Converting prospects into clients is no easy task, and everyone who has been through this process at some stage knows this. For this task, you have to define several points and adapt them as your prospects arrive, since your strategy must gradually adapt. So that you know what we mean by the term Sales Funnel, I will tell you about certain points. Basically, it is a structure of different stages that have the purpose of converting a prospect into a client.
For example, a funnel normally starts with ads, the first time your prospect sees you. From there, they will probably go on to learn more about what you offer, for example by visiting your website, and then they would go on to talk to the sales team until the sale is closed.
1. Identify your target market/audience
In order for our prospects to become clients, they must have certain characteristics that identify them as a good prospect, so before starting the strategy you should ask yourself:
That is, ask yourself all the questions you identify as help in building a good buyer persona . There are several questions that can help you in the SaaS niche, for example:
- Who are you targeting? You should know if you are targeting large companies, multinationals, SMEs or startups.
- What is your industry?
- Do you have a sales force?
- Are you tech-savvy?
Once you have this information, you will be able to segment correctly, since it makes no sense to direct marketing efforts to people who do not have the possibility or interest to acquire your system.
Take the time to properly analyze your audience; this is the basis of your strategy and a key point for converting prospects into clients.
2. Purchase decision process
To understand the different steps your prospect goes through before they ever have contact with sales or marketing, you need to create a journey that visualizes the different steps they can take and what your prospect will see. This way, you can direct your efforts and content to the right stages.
For example, the first few times your prospect hears from you, they will be in a very early stage of attraction where they will probably see an article that can solve a problem that arose at the time, so you should focus that article on that specific phase or problem.
After that, you will probably see an ad, hungary telemarketing but you won’t click on it until the second time you see it, so this second ad should be more focused on getting you to visit our website and learn more about the company.
3. Offer the best user experience
If your prospect has already decided to visit your website, he or she is probably interested in your product or service, so it is very important not to lose him or her. You have already achieved the first part of attracting him or her to the site, now ireland lists do everything possible to ensure that he or she finds in your offer the answer to the challenges he or she faces.
Optimize your website to load quickly. People don’t have much time to sit around waiting for an image to load these days. If your site doesn’t load quickly, they’re sure to leave.
4. Create CTAs
We’ve already talked about buttons to direct the prospect to fill out a form, but do you use them in other places?
These buttons or CTAs (Call to Action) can be on your blog, for example. When someone is reading an article, you could attract their interest and ask them for information. In this first phase, you could just offer to subscribe to the newsletter, or something similar, but even so, it is already a big step, since they will at least give you their email address.
Focus on adding CTAs in key places and where you see the opportunity, they will help a lot to generate prospects and convert them into customers.