Inbound Marketing Lead Scoring in Hubspot: How it works and the difference between manual and predictive

A good inbound marketing Inbound Marketing plan must always take into account that not all leads are the same , and therefore we should not treat them in the same way. In order to prioritize leads effectively, we use lead scoring strategies .

And of course, HubSpot , the leading inbound marketing tool, had to have its own lead scoring feature. Plus, we can choose between predictive or manual lead scoring . Do you want to know how it works and what the differences are between the two? Let’s go!

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Lead Scoring in Hubspot

Lead scoring in HubSpot
HubSpot is a comprehensive inbound marketing platform that collects all of your customers’ data in one place—from the first page they viewed to the amount of their last purchase. With the lead scoring feature, HubSpot uses all of this information to assign a value to each lead.

This information is used to schedule subsequent marketing actions , such as sending south korea phone number list special offers to high-priority leads . To determine the score for each lead, we can choose between the predictive or manual lead scoring system.

Predictive lead scoring
HubSpot’s predictive lead scoring system uses machine learning and artificial intelligence algorithms to deduce which leads are most likely to become customers. And as time goes on and the system gets more data, the algorithm learns what works and what doesn’t, and the categorization becomes more and more precise.

With HubSpot’s predictive

lead scoring system , you can analyze and segment the users in your database based on two criteria:

The likelihood that they will make a purchase within 90 days.
Priority level. Based on the does ai content rank on google? above data, HubSpot divides leads into very high, high, medium, and low priority. For example, very high priority contacts are the 25% most likely to convert.
Course: The benefits of Hubspot as an Inbound Marketing tool

Lead scoring manual
The automatic lead scoring system is great for automating inbound marketing bz lists processes . But if you want to have maximum control , I recommend that you switch to manual lead scoring, where you decide what the lead scoring criteri