Video Marketing YouTube YouTube Marketing: How to Develop a Strategy for Your Brand
video marketing is no longer Video Marketing just important for brands, it is essential. YouTube is one of the most important websites on the planet and the second most popular search engine (second only to Google). In addition, video is an incredible tool to communicate and connect with your audience.
But for your foray into video marketing to be a success, you need a plan. So I invite you to read this YouTube marketing guide to create a channel that will help you achieve all your goals.
Do you want to know which is the best video marketing format for each phase of the conversion funnel? Click here and download our free course.
Marketing on YouTube: How to develop a strategy for your brand
What opportunities does YouTube offer in numbers?
YouTube marketing numbers are simply incredible. Let’s take a look at some of the data:
YouTube has nearly 2 billion monthly active users.
In any given month, 8 out of 10 adults under 50 watch a video on YouTube.
Around 20% of users who start watching a YouTube video abandon it after just 10 seconds. First impressions are very important!
The amount of time users spend watching YouTube videos increases by 60% each year.
The average mobile viewing session lasts over 40 minutes.
More than 50% of YouTube users use it to find out how to do new things, from knitting to singapore consumer mobile number list investing in the stock market. They are 3 times more likely to watch a YouTube tutorial than to read instructions for a product.
The four most popular types of content are music, humor, pop culture/entertainment, and tutorials.
What are we aiming for with our YouTube strategy?
To plan our video marketing plan , we first need to know what we want to achieve. YouTube how to make ai write like a human: expert advice marketing can help us achieve a variety of goals, but it is most useful in the early stages of the sales process .
If we use the classic conversion funnel as a reference , we can distinguish three main phases:
TOFU or top of the bz lists funnel : the user has discovered a need related to our brand and begins to search for information on how to solve it.investment.