The community you don’t want to miss
Additionally, the Brat Wall served don’t want to miss as a gathering place for fans, further strengthening the community around Charli XCX. By gathering at the wall, fans could share their love for the music and message of the album. The hashtag #BratWall trended across platforms, and the wall became a popular backdrop for content creators, continually exposing the album to new audiences.
Social media masterstroke
Another important aspect of Brat’s marketing campaign is “FOMO ( Fear of Missing Out ) marketing”. FOMO marketing plays on people’s fear of missing out. This makes them more likely to attend events, buy products or share content. The PARTYGIRL list of benin consumer email events in collaboration with Boiler Room were a perfect example of this. Limited capacity and exclusive access via RSVP created a sense of urgency. You had to be there! The fact that these events broke records with over 25,000 registrations ( out of 400 available tickets ) shows how effective FOMO marketing can be.
The power of social media this all too well. Platforms like TikTok played a crucial role in spreading the visual language of Brat through pop-up events and even more user-generated content. Popular influencers embraced the lime green look and helped marketing growth run recipes amplify the campaign’s virality. Suddenly, everyone wanted a matching green ensemble to fit in with the Brat cool club. The Brat Generator also got in on the act by letting everyone design their own version of the album cover.
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Charli XCX also used a second Instagram account to share exclusive content with her superfans. In this digital space, she tested new songs and anhui mobile phone number list answered questions from her followers. It created a deeper connection and sense of community. For very brief periods, everyone could follow ‘360_brat’ on Instagram before the account was set to private again. This reinforced the sense of . Another clever form of FOMO marketing.