AI has suddenly opened up countless marketing drawing board cool new opportunities for marketing professionals. I don’t know a single professional or marketing department at an event that doesn’t use a set of AI tools on a daily basis. And that’s a good thing, because I see many of those same professionals and departments racking…
Big challenges, cool new opportunities. The conscious conferencing event sector was in full swing last year. And I expect it will continue to be in full swing in the coming year. That is why I will dive into all the trends I expect in 2025 in this article. Let’s be honest: forecasting is always an…
The fact that we now have a simple template with the three crucial components of a marketing growth loop also means that we can start looking for existing working growth loops. There are a lot of them, without us knowing this. A bit like with Alexander Osterwalder’s business model. Without his canvas, we would not…