How do I then select valuable CEPs for my marketing strategy?
Credibility: focus on the CEPs that marketing strategy are in line with your brand image . A sneaker brand that […]
Digital Marketing
Online Marketing
Digital Marketing
Which metrics underlie mental market share?
Mental Penetration (MPen). Mental mental market share penetration is the percentage (%) of category buyers who associate your brand with
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How to Turn the Right Knobs in Your Marketing Strategy
Let’s say Asics is launching a new Marketing Strategy marketing campaign and you’re ask what creative approach the brand can
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Bubble trouble’ with new soft drink packaging from Lidl
Every brand wants it: to be distinctive. Whether drink packaging it is a catchy logo, eye-catching packaging or a strong
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What about your labor marketing?
I don’t really believe in employer labor marketing branding, I think the brand should stand for something (see also point
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Tap into the goldmine of 236,000
Despite the fact that the ageing goldmine of 236000 population goldmine of 236000 is often seen as a threat, research
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What value should your organization deliver
Focus on the needs of both current organization deliver and future employees. Adapt work at individual, team and group level.
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Nurture your employees: 8 strategies to tackle the labor shortage
Labor shortages are now the ‘new normal’, but employees are a crucial part of your marketing strategy. They ensure customer
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Optimize production process
Optimizing your production process Optimize production can have a significant impact on strengthening your competitive position, as it directly improves
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Strengthen your competitive position?
There is competition in almost every sector, and that is a good thing. Healthy competition is beneficial for both consumers
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More conscious conferencing
Sustainability is often already standard conscious conferencing in the ‘toolkit’ of event organizers. But in the area of DEI; diversity,
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Giving attention to the neglected child again
What a fun and nice way it was to get neglect child again in touch with each other virtually: Wonder.me.