What about the listening habits of more podcasts young people? There is good news for. It does not yet beat listening to traditional radio stations, but it now takes an almost equal share of the listening pie. Online music services continue to account for the largest amount of listening time, with young people aged 15-21…
The 2024 youth survey also intrusive advertising asked about young people’s attitudes towards advertising. This showed, as in previous youth surveys, that the less intrusive forms of advertising cause the least irritation. These are usually the more traditional forms of advertising, as opposed to the new online forms of advertising. For example, young people have…
Linear television viewing has a stable online or streaming picture. On-demand viewing takes up the largest share of the viewing pie for all age groups, followed by viewing online video content, with the youngest group (15-21 years) spending the most viewing time in this way. In terms of streaming services, Netflix remains the largest (despite…
The annual youth survey (conduct by striking figures Miahuis, Wayne Parker Kent and Miatest) has been publish again. It gives us the most recent figures on the behaviour of young people (15-35 years). Of course, it is interesting for us to see how they use mia, but the survey also touches on other topics. Think…
Recognizability in the city center: have Choice for Starbucks you ever seen a? No. In general, you will find the coffee franchise in the city center, at stations or in shopping centers. Each place where the color of bricks and buildings dominates. And that is why the green color quickly stands out. Brand Image: This…
Why did McDonald’s choose r and yellow in their logo, and how do you always recognize Starbucks so well among the offices? In this article customer behavior I analyze the color choices of companies and why they are so important.Choosing the right color for your brand is, and when us well, they can even guide…
The first half of the year is already over. We try not The trends to fall into clichés, but developments in the field of AI, search, and social media are following each other at a rapid pace. Have you been away for a while? I’ve got you covered. I have listed the most important must-reads…
Concrete examples are nice and performance branding therefore performance branding seems quite obvious, but in practice it is hardly applied. Marketing agencies can help with this. They often have multiple marketing disciplines under one roof and can therefore switch and communicate more quickly about strategies for one brand or company. However, it remains a challenge To…
Performance branding also performance marketing emphasises the importance of brand value when we move towards the sales funnel with online marketing. Think of branding and storytelling in disciplines such as SEO, Google Ads and e-mail marketing to achieve more and long-term conversions. Incorporate your brand identity into the entire marketing funnel and create constant recognition…
We’ve all heard of performance marketing trend marketing, but are you also familiar with performance branding ? Traditionally, lead generation and brand awareness are diametrically oppos, but in 2024 we won’t be able to get away with that anymore. The market is quite saturat. And we hear more and more from (e-commerce) companies that see…
Christopher Robin Milne had a Tragedy of Marketing wonderful childhood in the Hundred Acre Wood, until his father asked him if he could ‘write a book with him in it’. At first he thought his father was going to write a book especially for him. But it became a book that the whole world would…
It is of course tragic to see how power of marketing hard it was for Christopher because his parents had ‘marketed’ him heavily, just like many other child stars after him. However, when he spoke to his father again after his return as a soldier from the Second World War, he retracted his reproaches towards…