According to the latest Reuters Online Marketing study. 39% of Spaniards say they have listened to podcasts in the last month. Furthermore, forecasts for the coming years tell us that this content format will grow by 30% annually. For brands, creating branded content on podcasts is profitable and offers the opportunity to get their message…
It is not new when we say that, given Native Advertising the current situation of the most traditional formats of online marketing , native advertising (and more specifically, Content Advertising) is position as one of the fastest growing methods to obtain qualifi traffic to your site. Users are tir of being interrupt and bombard with…
For many marketers, adblockers Online Advertising are the enemies of digital advertising . But in my opinion, this view is nonsense: if we want to convince consumers, we will first have to listen to them and find out what they prefer. So, if we want to create advertising that users want to consume, we have…
Have you included any influencers Marketing Plan in your next marketing plan ? Influencer marketing is a resource that has been used by many brands. Recent years with the aim of getting closer to their audience. But this resource is not always used as much as it should be and, in the worst cases, it…
Amazon Advertising remains Social Networks a relative unknown, but it is gradually becoming one of the most interesting options for selling products online through PPC. Even if you already have experience with other pay-per-click advertising systems , such as Google Ads, it is normal to have doubts about which is the most appropriate strategy to…
campaigns to work, the first Online Marketing essential step is to understand the habits of the audience we are targeting. It is of little use to have a perfect creative concept and execution if the channel we have chosen does not reach our audience. One of the factors that most determines users’ consumption habits is…
If you think inbound Inbound Marketing marketing and paid advertising are incompatible strategies, you’re missing out on a ton of opportunities to grow your brand. We usually associate Social Ads and Google Ads with outbound strategies, but this doesn’t have to be the case. If we use paid online advertising intelligently, it can add a…
Digital advertising is becoming Online Advertising increasingly important in the sector, and already represents 35% of investment in traditional mia. But for its importance to continue to grow, it is essential that marketers gain the trust of users by offering them a positive experience . According to the report The perception of advertising on TV…
Advertising on LinkIn is Social Networks a very interesting option for B2B companies looking to promote themselves on this network. But if this is your case, you will be interest to know that you now have a free option that allows you to give visibility to your professional events and maximize their impact: LinkIn Events…
The world has chang a lot Online Marketing since the term “B2B” was coin in the 1990s, and marketers ne to adapt to all of these changes. At the time, the term B2B was very useful to describe companies that sell products or services to other companies, and to distinguish them from those that go…
The inbound marketing Inbound Marketing methodology is applicable to all types of companies… and not only to companies, but also to non-profit entities . In recent years, the social marketing sector (dedicated to promoting NGOs) has experienced great growth. Great news for everyone! And here’s another one: you don’t need to have big budgets to…
Advertising on Instagram has Social Networks managed to convince many advertisers, as it offers a lot of options to reach the audience you are looking for. But along with these options, we also have a great complexity of formats, which sometimes makes it unclear what is best for us. To help you out, in this…