Guide to applying the law of proximity in web design

The law of proximity is part of the principles of Gestalt psychology, which studies how we perceive visual patterns . According to this law, nearby elements are interpreted as related, while distant ones are perceived as independent law of proximity.   Simplify visual understanding: By grouping related elements, such as buttons or menus, users process…

The Genius Marketing Behind Charli XCX’s Brat

Artists (and brands) are having to get. From Behind Charli XCX’s Brat overloading album versions to tapping into new genres, one artist is dominating this season: Charli XCX. She’s a textbook example of how a well-thought-out marketing strategy can not only promote an album, but create a cultural movement. Marketers, take note! While the summer…

The challenges of performance branding

Concrete examples are nice and performance branding therefore performance branding seems quite obvious, but in practice it is hardly applied. Marketing agencies can help with this. They often have multiple marketing disciplines under one roof and can therefore switch and communicate more quickly about strategies for one brand or company. However, it remains a challenge To…

Recognizable performance marketing

Performance branding also performance marketing emphasises the importance of brand value when we move towards the sales funnel with online marketing. Think of branding and storytelling in disciplines such as SEO, Google Ads and e-mail marketing to achieve more and long-term conversions. Incorporate your brand identity into the entire marketing funnel and create constant recognition…