HubSpot CRM vs Zoho CRM are two customer relationship management and marketing platforms that help businesses maximize their demand generation and new customer closing efforts by integrating technology into every stage of the customer journey. Both HubSpot and Zoho position themselves as alternatives to each other, but who should you hire? Both service providers of the two marketing and customer management platforms…
If you are here, you are probably interested in launching an ecommerce project, or maybe you already have one and are looking to improve sales and increase profitability through some ecommerce strategy. That said, there is no better time to venture into the world of e-commerce, as this business model that had been growing steadily received…
Everyone who owns a business has the goal of increasing their sales. Achieving this is not only necessary for the company to stay afloat, but it is also the only way to make your business grow. Increasing sales in your company depends on two main efforts: constantly attracting new prospects that become customers and getting your current customers…
Every company wants to sell more, but many also struggle to get more customers or retain the ones they have. Why does this happen. Your buyer has already changed, when are you going to renew your way of selling? Access to information has allowed us to form a purchasing opinion without intermediaries. Likewise, we can…
Regardless of the niche your business belongs to, if you want to position yourself on the Internet through digital marketing, it is necessary to create content. But it’s not just about writing well and having a blog, but about generating relevant and quality topics to connect with your audience. By doing so in a planned and consistent…
Whether your real estate agency is 50 or 5 years old, it is essential that you use digital marketing strategies if you want buyers to find you and stay ahead of the competition. Why? Studies indicate that people between the ages of 21 and 49 are still considering buying a home and are the ones who use search…
The sales funnel has been a great help for marketing and sales teams for many years. Due to the ease with which it allows conversion strategies. To be visualized and measured. However, processes are constantly being reinvented. One of them, sales management , gives way to the inbound growth cycle . Moving from the sales funnel to…
One of the most valuable qualities for companies today is adaptability. Just like in nature, only those who manage to adapt to the ever-changing markets we face achieve success. When most transactions and communication are carried out over the Internet, adapting means entering digital ecosystems. Thus, a digital transformation strategy becomes essential to generate new sources of income and…
Marketing and sales alignment contributes to the continuous improvement of the organizations that implement it by reducing the possibilities of conflict of interest between both departments and, on the contrary, focusing their joint efforts on successfully closing more deals . We present 3 practices that will help facilitate the alignment of Marketing and Sales, thereby ensuring strategic results for your business, including…
Nowadays, there is constant talk about the need for innovation in companies. Something that has undoubtedly become. The only guarantee of success in the highly competitive markets we face. Despite this, there are still many misconceptions surrounding. The concept of “innovation”, especially regarding the starting. In this article, we present three of the most common ideas…
Typically, many agencies and marketing departments use so-called vanity metrics, such as followers and likes, which are often presented as marketing indicators , but used in isolation and disconnected from strategic objectives, they lose credibility. Therefore, when talking about marketing metrics , we have to mention those that impact not only this department, but the company in general, especially its…
Birth was based on a much more visionary idea: moving from chasing customers to making them fall in love. From there, inbound marketing emerged as a non-intrusive methodology that seeks to attract your prospects through valuable content, at the right time and through the right channel. So what is HubSpot? Since 2004, Dharmesh Shah and Brian Halligan (founders…