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Big challenges, cool new opportunities. The conscious conferencing event sector was in full swing last year. And I expect it will continue to be in full swing in the coming year. That is why I will dive into all the trends I expect in 2025 in this article. Let’s be honest: forecasting is always an…

The fact that we now have a simple template with the three crucial components of a marketing growth loop also means that we can start looking for existing working growth loops. There are a lot of them, without us knowing this. A bit like with Alexander Osterwalder’s business model. Without his canvas, we would not…