SEO & SEM How Smart Display campaigns work on Google and their benefits
never stops evolving and surprising us, so we Display campaigns have to keep up with the latest developments. And as expected, it has joined one of the latest big trends in SEM: machine learning and Smart Display campaigns . Let’s see how they work!
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How Smart Display campaigns work on Google and their benefits
Machine learning in Google Ads
In recent times, Google Ads is increasingly incorporating more features related to machine learning : automatic bidding strategies, responsive ads, dynamic campaigns and smart…
Google’s strategy is based on using all the data it has, which is a lot, to decide what bid to use, combine headlines and descriptions or generate dynamic texts from landing pages.
In the case of Smart Display campaigns , Google automatically and dynamically combines text, images and videos mastering ai seo strategy: drive traffic and dominate rankings to create a wide variety of ads. Then, in each auction, it chooses which combination to show and in which location: the display network, YouTube or Gmail.
Google Ads Smart Display Campaigns
In addition, the most appropriate bz lists bids and audiences for each campaign are also defined automatically, making markete.