SEO & SEM Google How you can use the new Google Ads combined audiences
Pep Canals , published combined audiences on December 5, 2019
Google Ads has opened the door to a new targeting option with some very interesting possibilities: combined audiences . Thanks to them, you can combine different targeting elements to target your target audience with maximum precision. Let’s see how they work!
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What are Google Ads combined audiences and how do they work?
Google Ads audiences allow you to create audiences for your ads by combining different audience segmentation elements : demographic data, purchase intent, affinity, or others. This way, advertisers can combine different characteristics of their buyer persona into a single audience.
To create a combined albania phone number list audience, just follow these steps:
In the Google Ads interface, click Audiences — All audiences in the left menu.
Click New Audience — Combined Audience
Enter the name and description of the new audience.
Define rules for including your audience, for example, “parents with children aged 10-12 who are interested in crafts and live near Madrid.” Remember that you can also add exclusion rules, for example, “remove current customers.”
It’s important to note that for privacy reasons, combined audiences must have at least 1,000 members. Google Ads will automatically pause audiences that don’t meet this minimum. If you can’t see the estimated outsourcing seo: better results lower costs audience size in the creation window, hover over the audience name after saving it to see that figure.
Why are we interested in this development?
Google Ads has been developing its targeting capabilities for years , but blended audiences cmo email list take the ability to create and test audiences in search campaigns to a new level. Now, you can further customize who you target and with what messages.