Recognizable performance marketing
Performance branding also performance marketing emphasises the importance of brand value when we move towards the sales funnel with online marketing. Think of branding and storytelling in disciplines such as SEO, Google Ads and e-mail marketing to achieve more and long-term conversions. Incorporate your brand identity into the entire marketing funnel and create constant recognition among your target group. Then conversion optimisation is no longer a short-term goal (generating as many leads as quickly as possible), but rather a long-term strategy (binding customers to you for as long and as sustainably as possible).
From theory to practice
But how exactly do you approach the transition to performance branding? Let’s first look at some examples of upper and lower funnel marketing and how we can apply performance branding to them.
Upper marketing funnel examples:
Social Media Marketing | In addition to keeping track of the statistics that social media platforms already provide you with, don’t forget to set up Google Analytics properly, so that you know through which platforms and which campaigns visitors come to your website.
Display marketing | Join a display list of bahamas consumer email marketing platform to display creative and recognizable banners in a targeted manner on affiliated websites. You will not only see the number of impressions , but also the number of clicks on your banners. Do you want to make it even more conversion-oriented? Then definitely do not skip the retargeting campaigns.
Influencer marketing | Let influencers tell something about your brand or company or let them promote a product directly. By working with action codes , you immediately know what the collaboration has brought you and which influencer is or is not a good fit for you.
Lower marketing funnel examples:
Search Engine Optimization | Focus on content analysis with ai – transformation of information your SEO pages not only on important keywords and conversion opportunities, but also on layout, images and storytelling . This way, readers immediately get a good anhui mobile phone number list and lasting image of your brand or company.
Search Engine Advertising | In addition to performance campaigns, also use branding campaigns . These generally have a lower CPC (cost-per-click) and you capture an important target group that you might otherwise lose to a competitor. Win-win, then!
Email Marketing | Perhaps the easiest form of performance marketing to unleash your branding on. Send offers and newsletters in your own house style to consistently convey your brand identity to your target audience.