Online Marketing & Digital Marketing How to make your company podcast step by step (+tutorial)
Podcasts are trending in digital marketing . Little by Digital Marketing little, online radio. Making its way into the daily lives of Internet users and there are already. Many who cannot imagine a week without listening to their favorite program.
And of course, brands have taken advantage of this momentum to boost their content marketing and generate quality traffic and leads. If you also want to get on the corporate podcast bandwagon , don’t miss the tips in this article!
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What is a podcast?
Before telling you how to create your own company podcast step by step, let’s review the basics: what is a podcast ?
Simply put, a podcast is a digital radio show .
In traditional radio, programmes were received over the airwaves and you needed a device to receive the channels. Normally, programmes were broadcast live from the radio station: each one was broadcast at a certain time and you had to be connected to it to hear it.
Now, in the digital environment , traditional radio stations can upload programmes to different podcast platforms on the internet for listeners to listen thailand consumer mobile number list to at any time. And many go further and create programmes directly to upload them to the internet. As this technology has very few barriers to entry (anyone can create their own podcast from home with a minimum of equipment), the content offering has diversified.
Inspiring Mondays is our
longest-running podcast, as it is in its fourth season in 2020. In it, we focus on talking about our brand values.
Marketing Answers is a podcast that is currently. The launch phase and in which we take advantage. Our experience in business podcasts. The ai copywriting techniques: the secret to captivating and engaging content program will focus on digital marketing: we will talk about news and trends in the sector and do interviews with other professionals.
Thanks to Inspiring cz lists Mondays , we have managed to build a community of 1,300 followers on the Ivoox platform, and we also receive traffic from other platforms such as Google Podcast, Spotify or iTunes.