Marketing Growth Run Recipes
The fact that we now have a simple template with the three crucial components of a marketing growth loop also means that we can start looking for existing working growth loops. There are a lot of them, without us knowing this. A bit like with Alexander Osterwalder’s business model. Without his canvas, we would not have been able to map a lot of existing models and thus learn more easily from other companies.
This is exactly what I have also realized for flywheel marketing. A growing database of now 58 recipes that you can also ‘cook’ for your business. Not reinventing the wheel, but rather looking at how others do it and applying this to your business and industry.
The growth loop recipes are divided into logical categories. Examples of categories are: platform driven, user driven, product driven, content driven, network driven, co-creation driven, partner driven and data driven.
Marketing Growth Cycle Examples
To get a feel for how marketing growth cycle recipes work in practice, I share five examples below.The user generated templates flywheel growth loop Miro grew tremendously thanks to flywheel marketing: from 3 million to 60 million users and they afghanistan email list 168973 contact leads grew their revenue from $57.2 million to $553 million in just four years. While they have multiple growth loops that feed off each other, this has been a very important one in the continued accelerated growth. user generated content flywheel growth loop.
Harvard Business Review has grown into a $310 million in revenue in 2023, largely driven by international expansion and digital learning opportunities, which Ai long form content – the future of blogging have expanded its reach worldwide. At its core, they have one powerful flywheel growth loop that is driving this growth. The great thing is that it is a growth loop that many B2B companies could easily implement!
flywheel growth run harvard business review
Data PR flywheel growth run
HubSpot will reach over $2.17 billion in annual recurring revenue in 2023, an impressive growth since its founding in 2006. The platform has over 100,000 anhui mobile phone number list paying customers globally and hit a significant milestone of $1 billion in annual recurring revenue a few years earlier. This is partly due to a strong focus on CRM and integration of marketing, sales, and service functions. While this is just one growth loop, it is a typical example of a true growth loop, one that becomes increasingly effective the more successful it is.