Inbound Marketing Inbound marketing: types of leads in companies

We know that generating Inbound Marketing leads is one of our key objectives in inbound marketing . But be careful: not all leads are the same.

In principle, all leads have one thing in common: they have given us their details and have agreed to be sent messages. But treating them all in the same way would be a serious mistake.

There are different types of leads depending on their level of interest to the company (also called “ temperature ”) and the phase of the process they are in. Identifying them correctly is key to making your strategy work, so let’s take a look at them! In this article, we will focus on business leads, that is, for B2B marketing .

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Inbound marketing types of leads in companies

Types of leads according to temperature

The “temperature” of a lead is measured based on its fit with the criteria we have defined for our ideal client . Therefore, to correctly classify these types south korea consumer mobile number list of leads, we first have to be clear about the user profile we are looking for and define it through a series of questions. The lead’s answers to these questions will determine its temperature.

It is also important to clarify that even if we are talking about B2B marketing , a lead must always be a person with a first and last name. Generally, when we do business marketing, we are interested in the lead being the person who makes the purchasing decisions.

Hot leadsThings are getting hot

Hot leads are the ones we are most interested in, since they how to update website content: quick and furious tips meet all the criteria we have defined for our ideal client. Another way to classify them is by looking at whether they meet these 4 aspects:

Budget : Our prospect has developed a budget and is ready to deploy it once management approves the project.
Authority : The contact bz lists person who has provided us with their details is the decision-maker or recommender. They should have the final say as to whether or not to approve the proposal.