How to measure digital strategy for your company’s growth
Digital strategy objectives, the first step to evaluate
To properly evaluate the digital strategy, it is first necessary to be clear about the objectives of the different initiatives, from a lead generation campaign to the development of a technological platform or a digital product.
Digital strategy objectives are usually related to:
- Brand building.
- Conversions, typically lead generation.
- Customer loyalty.
- Differentiation of the value proposition (especially when developing new digital products).
At GrowX, as a Digital Strategy Agency , we specialize in initiatives that impact business growth, so beyond lead generation, we seek to implement tactics that bring revenue to the organization. So, we will delve into how to evaluate efforts from this perspective.
How to measure digital strategy for business growth
As CEOs or marketing and sales managers, our main objective is to add value to the growth of the organization. Therefore, it is not enough to measure lead generation; we must delve deeper into how these contacts evolve in our inbound growth cycle, formerly the sales funnel.
Measuring digital strategy can become hungary telemarketing list complex, since it involves initiatives from both the marketing and sales areas. However, with traceability of what we call the contact life cycle, it is possible to measure clearly and understand what we need to improve.
Stages of the contact life cycle, in the inbound growth cycle
The contact life cycle refers to the how to make your company attractive for a capital raise different stages through which we convert a stranger into a prospect, in turn into a sales opportunity, then into a client and promoter of our services.
Lead: This is a contact whose data is minimal to be qualified, that is, if we are a b2b company and we only have the name, email and phone number, but we have not identified whether it is from a small, medium or large company, ireland lists we cannot qualify it as good or bad.
A good practice is to perform a classification in the contact database of “Poor fit leads”, which refers to people who are already qualified and do not represent an ideal client.
Marketing Qualified Lead (MQL):
Lead qualification should be assessed on two levels, fit and interest. Fit refers to the contacts’ measurable characteristics, such as the number of employees and job position. For example, in real estate marketing, it is essential to require the level of investment.