How to develop an action plan to increase sales?

Every company wants to sell more, but many also struggle to get more customers or retain the ones they have. Why does this happen.

Your buyer has already changed, when are you going to renew your way of selling?

Access to information has allowed us to form a purchasing opinion without intermediaries. Likewise, we can ignore invasive advertising that does not interest us. Do you still believe that cold calling and knocking on doors are strategies that work as they used to?

Cold calling has a very low effectiveness rate, in B2B companies only 1% translates into meetings. How to face this challenge? With the inbound methodology, it is possible to generate more and better sales opportunities through your digital assets and adding value at each stage of the purchasing journey.

More sellers does not equal more sales

Many sales leaders believe that hiring more salespeople can increase profits. However, the solution is not in volume but in quality. Your salespeople need leadership, you must help them recognize who is a good customer and provide value in every interaction .

It’s not about having a speech , but about asking the right questions at the right time. Understanding the buyer’s context and their purchasing process , for example, if they need a demonstration of your product, if they need advice on choosing it, etc.

Being empathetic to their situation greece telemarketing will give you greater tools to build a bridge between their problem and your value proposition.

Listen before you sell

Can the sales team be a differentiator? The answer is yes, and instead of giving an explanation, I invite you to reflect: how many times have you preferred one brand over another due to the treatment and/or service they provided you?

Although the price may be higher, japan number list people generally prefer quality and human touch to saving a few pesos.

That is to say, you don’t have to push sales, but rather focus on educating and helping your prospect , take on a consultative role and become their guide. This way, they are not only being educated on your solution, but they will appreciate your delivery of value.

Strengthen the capabilities of your sales team

As we mentioned earlier, setting a weekly or monthly quota is not enough to have a high-performing team. You need to build leadership and establish a foundation to create relationships of trust with potential clients.

Do your salespeople understand your value proposition? Do they know why you have your product and how it can help prospects? And more importantly, do they know how to adapt the value proposition to the customer’s context?

To ensure your team’s productivity, it is necessary to establish and document a standardized sales process , where you establish the fundamental criteria of a good client whose interest is worth investing time and effort.