Typically, many agencies and marketing departments use so-called vanity metrics, such as followers and likes, which are often presented as marketing indicators , but used in isolation and disconnected from strategic objectives, they lose credibility. Therefore, when talking about marketing metrics , we have to mention those that impact not only this department, but the company in general, especially its…
Birth was based on a much more visionary idea: moving from chasing customers to making them fall in love. From there, inbound marketing emerged as a non-intrusive methodology that seeks to attract your prospects through valuable content, at the right time and through the right channel. So what is HubSpot? Since 2004, Dharmesh Shah and Brian Halligan (founders…
If you’re considering purchasing HubSpot software, one of the questions you’re probably wondering is: how much does it cost? Here we share everything about HubSpot pricing and explain why it’s worth incorporating software with these features. Whether you want to generate more leads, accelerate your sales , organize your contacts, automate your marketing efforts, or improve your customer service, HubSpot…
One of the challenges for business growth is having the necessary liquidity to make investments that allow increasing revenue, improving operations or increasing installed capacity. This is where raising capital becomes a key line of action for founders or managers. When to raise capital for the growth of my company If you are thinking about receiving financing…
To achieve this, we must go beyond having internal meetings via video calls and communications via the company chat. We must develop our skills, unite as a team. Have fun and recharge our energies to drive the growth of our clients with greater impetus. What is GrowX Camp? GrowX Camp is our annual event, a…
It is becoming increasingly evident that companies are lagging behind in adapting slowly to new consumer habits. Below we list the most relevant information about two excellent marketing automation tools: Activecampaign and Hubspot. What is Hubspot? Hubspot is a software company that offers multiple tools, designed from the ground up, that provide effective and verified solutions for…
Now that you know that your organization needs a technological ally such as a CRM, it is time to learn about the functions, differentiators, as well as the advantages and disadvantages that Hubspot CRM and RD Station offer so that your company can automate, streamline and unify the processes of all your departments. Many companies work with marketing, sales…
Today’s consumers continue to change their search and purchase habits. So your product or service must adapt to these changes as quickly as possible. You are probably reading this article You are interested in your company facing this challenge, and you know. That the path of automation, through efficient software. Can help you and all…
This is why companies looking to grow must integrate technological tools such as Hubspot Sales. Which facilitate and automate sales processes, to achieve more with less. There are currently multiple CRMs That allow collaboration and streamline the processes of sales teams. Generating a management system that helps their activities. The complexity lies in knowing the…
Many companies that already have a defined product and traction in terms of customer generation, seek to raise capital to scale, accelerate and support their growth through a series of financing rounds. Having a clear growth strategy and an investment plan are key aspects to attract investment. 4 keys to successful capital raising Before looking for investors, it…
More and more entrepreneurs, marketing and sales leaders are driving company growth through a digital strategy , making large investments. However, a big challenge is to evaluate the impact on the business, beyond tactical metrics such as followers, engagement or website traffic. Digital strategy objectives, the first step to evaluate To properly evaluate the digital strategy, it is…
Converting prospects into clients is no easy task, and everyone who has been through this process at some stage knows this. For this task, you have to define several points and adapt them as your prospects arrive, since your strategy must gradually adapt. So that you know what we mean by the term Sales…