What about the listening habits of more podcasts young people? There is good news for. It does not yet beat listening to traditional radio stations, but it now takes an almost equal share of the listening pie. Online music services continue to account for the largest amount of listening time, with young people aged 15-21…
The 2024 youth survey also intrusive advertising asked about young people’s attitudes towards advertising. This showed, as in previous youth surveys, that the less intrusive forms of advertising cause the least irritation. These are usually the more traditional forms of advertising, as opposed to the new online forms of advertising. For example, young people have…
Linear television viewing has a stable online or streaming picture. On-demand viewing takes up the largest share of the viewing pie for all age groups, followed by viewing online video content, with the youngest group (15-21 years) spending the most viewing time in this way. In terms of streaming services, Netflix remains the largest (despite…
The annual youth survey (conduct by striking figures Miahuis, Wayne Parker Kent and Miatest) has been publish again. It gives us the most recent figures on the behaviour of young people (15-35 years). Of course, it is interesting for us to see how they use mia, but the survey also touches on other topics. Think…
Recognizability in the city center: have Choice for Starbucks you ever seen a? No. In general, you will find the coffee franchise in the city center, at stations or in shopping centers. Each place where the color of bricks and buildings dominates. And that is why the green color quickly stands out. Brand Image: This…
Why did McDonald’s choose r and yellow in their logo, and how do you always recognize Starbucks so well among the offices? In this article customer behavior I analyze the color choices of companies and why they are so important.Choosing the right color for your brand is, and when us well, they can even guide…
The first half of the year is already over. We try not The trends to fall into clichés, but developments in the field of AI, search, and social media are following each other at a rapid pace. Have you been away for a while? I’ve got you covered. I have listed the most important must-reads…
Concrete examples are nice and performance branding therefore performance branding seems quite obvious, but in practice it is hardly applied. Marketing agencies can help with this. They often have multiple marketing disciplines under one roof and can therefore switch and communicate more quickly about strategies for one brand or company. However, it remains a challenge To…
HubSpot CRM vs Zoho CRM are two customer relationship management and marketing platforms that help businesses maximize their demand generation and new customer closing efforts by integrating technology into every stage of the customer journey. Both HubSpot and Zoho position themselves as alternatives to each other, but who should you hire? Both service providers of the two marketing and customer management platforms…
If you are here, you are probably interested in launching an ecommerce project, or maybe you already have one and are looking to improve sales and increase profitability through some ecommerce strategy. That said, there is no better time to venture into the world of e-commerce, as this business model that had been growing steadily received…
Everyone who owns a business has the goal of increasing their sales. Achieving this is not only necessary for the company to stay afloat, but it is also the only way to make your business grow. Increasing sales in your company depends on two main efforts: constantly attracting new prospects that become customers and getting your current customers…
Every company wants to sell more, but many also struggle to get more customers or retain the ones they have. Why does this happen. Your buyer has already changed, when are you going to renew your way of selling? Access to information has allowed us to form a purchasing opinion without intermediaries. Likewise, we can…